Market Research & Competitor Analysis
Clear, data-driven insights that help your brand understand the market, identify opportunities and build a strong competitive advantage.
Professional
£800 – £2,500
In-depth market and audience research
Competitor and positioning analysis
Clear insights for strategy & design decisions
Creative. Professional. Reliable.
1. Service Overview
Before creating a website, brand identity or marketing campaign, you need to understand:
- who your target audience is
- what competitors are doing
- what positioning works in your niche
- which offers attract attention
- how to stand out in your market
We analyse key market players, customer needs and industry trends to provide clear insights that support design, strategy and business decision-making.
Perfect for:
startups, small businesses, service providers, agencies and brands entering the UK/EU market.
2. What’s Included
- Industry Market Overview
Market size, trends, consumer behaviour, potential risks. - Target Audience Analysis
Needs, pain points, motivations, decision triggers. - Competitor Research (5–10 competitors)
Offer structure, pricing, positioning, visual identity, UX patterns. - Competitive Positioning Map
Strengths, weaknesses, opportunities and gaps. - Analysis of Customer Expectations
What people expect to see on websites in your niche. - Benchmarking & Best Practices
Examples of what works well on the market. - Actionable Recommendations
Clear steps for improving your website, design or strategy. - Optional:
brand messaging analysis, content analysis, pricing comparison.
3. Deliverables
You will receive:
- A structured research document (PDF or Notion)
- Summary charts and competitor screenshots
- Clear competitor comparison tables
- Positioning insights and strategy recommendations
- Action plan for website or brand improvement
4. Process
Step 1 — Brief & goals
We identify your niche, audience and competitors.
Step 2 — Research
Collecting data on competitors, market specifics and user behaviour.
Step 3 — Analysis
Comparing competitors, highlighting gaps and opportunities.
Step 4 — Final report
You receive a clean, structured document with actionable insights.
5. Who This Service Is For
- new businesses entering the market
- brands preparing to redesign their website
- companies launching a new product
- startups seeking positioning clarity
- UK/EU businesses looking for a competitive edge
6. Benefits
- Clear understanding of the market
- Better positioning and messaging
- Stronger website structure and UX decisions
- Insights that reduce risks and increase clarity
- Actionable recommendations you can apply immediately
Want to understand your niche and competitors better?
Tell us about your business — we’ll prepare clear insights that guide your next steps. Here’s how to get started:
.
01
Describe Your Project
Send us a short message with your goals, requirements or any references you like.
02
Get a Personal Quote
We’ll review your request, clarify details if needed and prepare a tailored offer for your project.
03
Begin the Work
Once approved, we start the process — planning, design, development or marketing, step by step.