Brand Identity Development

Brand Identity Development

Creative. Professional. Reliable.

1. Service Overview

Brand identity is more than a logo — it’s the full visual language that shapes how people perceive your brand.

We create identity systems that:

  • look modern and professional
  • reflect your brand’s personality
  • stay consistent across platforms
  • strengthen recognition and trust
  • work effectively for UK & EU markets

Perfect for businesses launching a new brand or updating an outdated identity.


2. What’s Included

  • Brand Discovery Session
    Goals, values, tone, audience, positioning.
  • Visual Direction / Moodboard
    Colour direction, style, shapes, inspiration.
  • Logo System (1–2 Concepts)
    Main logo, alternatives and simplified versions.
  • Colour Palette
    Primary, secondary and accent colours.
  • Typography System
    Headings, body text, UI typography.
  • Brand Elements
    Shapes, icons, patterns, graphic accents.
  • Imagery Style
    Photo direction, mockups, brand mood.
  • Brand Usage Guidelines (Mini Guide)
    How to use the identity consistently.
  • Optional:
    full brand book, social templates, business cards.

3. Deliverables

You receive:

  • Full brand identity system in Figma
  • Logo files (PNG/SVG/PDF)
  • Colour codes (HEX/RGB/CMYK)
  • Typography guide
  • Brand components & patterns
  • Mini brand guideline document

4. Process

Step 1 — Discovery
Understanding your goals, values and market.

Step 2 — Visual direction
Moodboard + identity direction.

Step 3 — Logo & identity creation
Designing core visual identity elements.

Step 4 — Revisions
Refining the chosen direction.

Step 5 — Final identity delivery
A full identity system ready for use across all platforms.


5. Who This Service Is For

  • startups and small businesses
  • companies launching a new product
  • brands needing a full identity refresh
  • agencies and consultants
  • UK & EU business looking for strong branding

6. Benefits

  • Stronger brand recognition
  • Consistent visuals across all channels
  • Professional and modern digital presence
  • Better communication with the audience
  • Clear visual structure for long-term growth

Need a modern, clean brand identity?